Animal Welfare

We’re committed to best practice and follow strict standards

We believe that animals in our supply chain have the right to a good life and that agriculture should promote biodiversity. Our customers rank animal welfare as one of their top sustainability issues, and we aim to ensure every animal in our supplier network is treated with care and respect, and is content.

Setting high standards

We work with farmers and suppliers to continually raise farm animal welfare standards. Our own policies and standards forbid animal cloning, genetic engineering, the use of growth promoters or the routine use of antibiotics. We do not sell hormone-injected beef nor chlorinated chicken. As 100% of our fresh meat, milk, cheddar cheese and eggs are sourced from British farms, all our livestock farms are governed by the Red Tractor Assurance scheme, and in sourcing such a high percentage of produce from British farms, we support the country’s high welfare standards.  

Morrisons has never conducted or commissioned tests on animals. All of our Own Brand personal care, cosmetic and household products are certified as ‘not tested on animals’ by the Cruelty Free International Humane Cosmetics Standard, symbolised by the Leaping Bunny logo.


Chicken and eggs

Today, we source 80% of fresh chicken from farms where chicks are ‘barn born and raised’ and all our chicken will be sourced this way by 2025. In 2022, we will introduce a range of chicken that is grown more slowly and has more indoor space. Customers in our stores can also buy organic and free-range chickens, which grow more slowly and can range and forage outdoors. We will also support the UK’s first ‘Windstreek’ chicken farm, which provides more natural light and uses natural ventilation and solar power to save energy.

All the eggs we sell are now free range or organic and by 2025, all the eggs used in our own brand ingredients and prepared foods will be produced this way.

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Beef and dairy

We’ve earned a Good Calf Award from Compassion in World Farming in recognition of our support for a partnership to set up a higher-welfare dairy beef scheme. By 2025, we aim for all beef sourced from the dairy herd to meet this higher-welfare commitment. For fresh milk, we’re the only UK retail group that’s fully aligned with the Arla UK 360 standard, which covers animal welfare and the environment, as well as other important topics for the industry.


To support better welfare standards, all our supplier farms must undergo extra stockmanship and welfare training, and have CCTV installed. We now conduct unannounced audits in our pork supply chain.

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We have strict rules on pesticides and aim to promote biodiversity in farming. Pesticides that promote an unacceptable risk are forbidden and we prioritise non-chemical methods of pest and disease control. To create more habitat for bees and insects, the ‘Project Pollinator’ scheme sets aside land on farms for bee-friendly plants and has led to a 55% year-on-year increase in bee numbers. Find out more here.