Healthy & Sustainable Diets

We want to make healthy, sustainable food affordable and available for everyone.

Workstream Objectives

Our 2025 targets include:

  • Help our customers lead healthier lives by helping them eat to the Eatwell guide and access affordable, healthy, sustainable foods.

  • 65% of Our Own Brand products are non HFSS by 2025.

  • Increase the sales of fruit and vegetables across the business.

Healthier Options

Since 2019, through careful reformulation, we have removed 31.9 billion calories, over 2,520 tonnes of sugar, and 323 tonnes of salt from our products. 

We offer a range of Morrisons products designed to help customers stay healthy. Our Nourish brand now offers 12 nutrition and health claims including bone, gut, heart, skin or immunity health, and our‘ Healthier Living’ icon helps customers to identify healthier food products. 

We’re continuing to make plant-based products more accessible to our customers, including our own-brand Plant Revolution range, which we have committed to grow by 300%.

Responsible Marketing

We’ve removed child-friendly characters from products that are HFSS (high in fat, sugar and salt), including cereals and confectionery. We took chocolate and sugar confectionery away from our checkouts in 2016, and we no longer sell energy drinks to under-18s.

We will never conduct in-store promotional campaigns or activities directed at children that involve any own-brand HFSS products. This includes giveaways, tie-ins and voucher schemes.

We’ve signed up to a series of pledges as part of the Food Foundation’s ‘Peas Please’ Campaign, which aims to encourage more people in the UK to eat more veg.

Working with stakeholders

We understand the importance of working collaboratively with a number of organisations to support the Government's ambition to improve public health, including; The British Nutrition Foundation, The British Retail Consortium (BRC) and Institute of Grocery Distribution (IGD).

We engage with a number of government departments to share knowledge to help support a ‘whole systems’ approach including; the Department of Health and Social Care; the Department for Environment, Food and Rural Affairs; the Food Standards Agency; Public Health England; and The office for Health Inequalities and Disparities. 

We also support a number of key organisations, charities, plus academic and research institutions that are providing evidence-based health information and are supporting scientific communication and education around health.


Our Contribution