Healthy & Sustainable Diets

We want to make healthy, sustainable food affordable and available for everyone.

At Morrisons, we understand that the national cost-of-living crisis has been keenly felt by our customers. With inflation rates spiking, we want to explore ways to help our customers support sustainable yet affordable lifestyles. We have 5 targets for our Sustain Chapter 3: Supporting healthy and sustainable diets.

Our Sustain Targets

• We will support our customers to make informed choices and  eat according to recommendations of the Eatwell Guide

• We will grow sales of fruit, veg and fibre and support positive nutrition developments

• We will help our customers make more sustainable dietary choices

• We will continue to improve access to affordable food for more people

• We will produce transparent and responsible nutrition reporting

Healthier Options

During 2022-2023, 69% of our own brand sales were non-HFSS, maintaining the same position as the previous year. In the same year, our vegetable sales were 10% of total food sales across the business.

We offer a range of Morrisons products designed to help customers stay healthy. Our Nourish brand now offers 12 nutrition and health claims including bone, gut, heart, skin or immunity health, and our‘ Healthier Living’ icon helps customers to identify healthier food products. 

We’re continuing to make plant-based products more accessible to our customers, including our own-brand Plant Revolution range, which we have committed to grow by 300%.

Responsible Marketing

We’ve removed child-friendly characters from products that are HFSS (high in fat, sugar and salt), including cereals and confectionery. We took chocolate and sugar confectionery away from our checkouts in 2016, and we no longer sell energy drinks to under-18s.

We will never conduct in-store promotional campaigns or activities directed at children that involve any own-brand HFSS products. This includes giveaways, tie-ins and voucher schemes.

We’ve signed up to a series of pledges as part of the Food Foundation’s ‘Peas Please’ Campaign, which aims to encourage more people in the UK to eat more veg.

Working with stakeholders

We understand the importance of working collaboratively with a number of organisations to support the Government's ambition to improve public health, including; The British Nutrition Foundation, The British Retail Consortium (BRC) and Institute of Grocery Distribution (IGD).

We engage with a number of government departments to share knowledge to help support a ‘whole systems’ approach including; the Department of Health and Social Care; the Department for Environment, Food and Rural Affairs; the Food Standards Agency; Public Health England; and The office for Health Inequalities and Disparities. 

We also support a number of key organisations, charities, plus academic and research institutions that are providing evidence-based health information and are supporting scientific communication and education around health.

Our Contribution