Morrisons is British farming’s biggest direct single customer. We work as a team with the British farming industry and rely on the hard work of local producers. Our partnerships help to strengthen the nation’s food security and reduce food miles.
Why are we taking action?
Buying directly from over 2,700 farmers and growers, we will always look to buy British produce first when it’s in season and available. Our fresh milk, cheddar cheese and eggs are always 100% British on counters.
Recognising farmers
To provide extra income for farmers, we launched our For Farmers range in 2015, becoming the first supermarket to give part of the retail price directly back to farmers. The range includes milk, eggs, cream and cheese and has given over £22m back to farmers.
We celebrate British farming through our sponsorship of Farm24, which helps customers and colleagues to learn more about agriculture.
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Supporting the next generation
We also use training and education to support farming. To encourage the next generation of farmers, in 2019 we started to fund farm employers with the college fees for students aged 19+ in apprenticeship programmes at their local agricultural college. We support The Prince’s Farm Resilience Programme, which provides free training in business skills to family farms. In 2020, we launched further education for farmers with the British Egg Academy, which fills a gap for training in the laying hen (egg) sector.
Looking to the future, we have teamed up with leading agricultural college Harper Adams University to launch the world’s first School of Sustainable Food and Farming, which will prepare farmers for the future and help them work towards “net zero” farming.
Find out more details on Morrisons Farming on our Farming Website.