Morrisons is today announcing that it will become the first major[1]supermarket to commit to sell only British fresh meat[2] throughout the year. In doing so, the retailer will stop selling New Zealand and Australian fresh lamb which it has previously stocked during the winter and early spring months.
The announcement is part of Morrisons wider programme to sell more food that is both British and local. Well over two thirds of Morrisons food is British compared to a national average of 52 per cent and the company is keen to put more homegrown food in front of customers.