In the two months leading up to Christmas Day, shoppers up and down the country prepared for the festivities by dashing through the aisles of their local Morrisons supermarket stocking up on Yuletide must haves.
In preparation for the festive lunch, shoppers gobbled up over 70,000 fresh whole turkeys, along with 2,000 tonnes of sprouts, 2.5 million packs of stuffing and 1.1 million jars of cranberry sauce.
17,000 dressed lobsters and 9.1 tonnes of Christmas Tree Smoked Salmon were purchased from Morrisons’ fishmongers. While 2.6 million packs of pâté and 389,064 individual Pearl Battered Prawns were enjoyed as starters and snacks.
The traditional Christmas pudding continued to prove popular as an end to the festive feast with over 1.2 million being sold along with over 77,000 tubs of brandy butter.
A staggering 41.6 million individual mince pies flew off the shelves, along with 140,000 Christmas Tree Breads and over 310,000 freshly baked stollens.
Shoppers got in to the festive spirit and headed to the drinks aisle, purchasing more than 407,000 litres of Champagne, 18.5 million litres of wine and 734,000 bottles of brandy.
For shoppers on a budget, the Morrisons M Savers range saw 105,000 kilo grams of M Savers Parsnips snapped up, 95,000 packs of M Savers Mince Pies, 14,000 tubs of M Savers Brandy Butter and 47,000 M Savers Christmas Puddings purchased.
A Morrisons spokesperson said: “Despite these being testing times, we were delighted to see shoppers as eager as ever to celebrate this special day with family and friends and worked around the clock to ensure our shelves were fully stocked with festive Christmas must haves right up until Christmas Eve.”
Based on unit sales for 22nd October - 24th December 2012