- New unique products include a Doughnut Trifle and Doughnut Flavoured Ice Cream -
- All items have been developed by a Morrisons colleague known as ‘Ms. Dough Nut’ who travels around the world to find inspiration -
- National Doughnut Day is happening on 6 June 2025 -
Morrisons has rolled out the big buns in celebration of National Doughnut Day by launching a unique range of doughnut inspired and flavoured products that would even make Homer Simpson proud.
New items arriving on shelves ahead of the big day on June 6 include the Doughnut Trifle (580g), a unique take on the British classic that costs £3.50 and consists of a giant doughnut ring acting as the sponge with layers of custard, jam and cream, before being topped with five iced doughnuts. A mini-version (230g) is also available at £2 for those looking for the same great taste, but a little smaller.
The items have been developed by Maddy Jones, a Bakery Product Development Specialist at Morrisons, known for perfecting the sweet treat which has resulted in her being known by colleagues and friends as ‘Ms. Dough Nut’.
Jones' tasting routine consists of scouring product reviews, conducting customer tasting panels and asking colleagues, family and friends for opinions on their favourite products as she continuously looks for ways to improve the fluffy texture and sweetness of the products that customers across the country adore.
The commitment to creating dough-licious snacks has taken her around the world to expand her palette, drawing inspiration from trips to places like Italy and the USA. On the visits she sampled a wide range of different tasty treats, helping to inspire some of the flavours that can now be found on Morrisons Market Street counters.
Maddy Jones, Bakery Product Development Specialist at Morrisons, said: “Our customers LOVE the doughnuts from our Bakery counters, so we wanted to make sure they had plenty of reasons to celebrate on National Doughnut Day. We have been busy tasting, icing and frying for months so that we get the flavours exactly right, and have done all the hard-work so our customers don’t have to. Each tasty treat offers something different so there’s something for everyone to tuck into!”
And if you’re more of an ice-cream lover, there’s no need to miss out on the celebrations. The team at Morrisons has also launched an ‘Oh So Jammy’ Doughnut Flavoured Ice Cream which is made from British milk and cream, and comes with a raspberry sauce centre and doughnut sponge cake pieces throughout. The 500ml tubs are available now for £3.
All Doughnut Day products are available at Morrisons supermarkets across the UK now and to shop the range, visit your local store or shop online at: www.groceries.morrisons.com.