Morrisons has today updated investors on Q1 trading for the 13 weeks ended 25 January 2026.
Key points
-
Group like-for-like (LFL) sales up 2.8%
-
Total sales up 2.6% to £4.1 billion
-
Strong performance at seasonal events, including a much improved Christmas
-
Price index continues to improve, with investment in lower prices driving immediate volume increases on key lines
-
Personalised loyalty offers delivering record redemption rates
-
Strong performance from Online with good growth in the period and improved market share year-on-year in Q1
-
Further £49m of cost savings delivered in the quarter, taking the total to £894m since the start of the programme
Rami Baitiéh, Chief Executive, said:
“Against a highly competitive backdrop, with grocery market growth lagging previous expectations, we achieved our targets in Q1, delivering our thirteenth quarter of like-for-like sales growth. We know it’s tough for customers right now and we’re doing everything we can to offer them better value and give them more reasons to shop at Morrisons. “That means continuing to invest in price, promotions and loyalty, concentrating on driving value where it matters most for our customers. “The trading conditions we saw in Q1 have carried over into Q2 and the market remains highly competitive. Our success in key seasonal events has created some momentum and having delivered pleasing performances at Valentine's Day and Mothers Day, we are now looking forward to Easter. “We are watching current international events closely, alert to the impacts on consumer confidence and supply chains, and we will continue to do what we can to mitigate effects on our customers.”