Morrisons has this week opened a Morrisons Daily store at the University of Bradford.
Just three miles down the road from Morrisons head office, the 104.7m² /1127ft² fresh food convenience store, was officially opened by Professor Shirley Congdon, Vice-Chancellor of the University on Monday 15th January.
The store will offer students and staff a carefully tailored mix of Morrisons own brand products, including its Savers range, alongside branded favourites. The new range includes a selection of hot food options such as bacon and sausage sandwiches, steak slices and vegan rolls as well as fresh doughnuts and cookies. There are also new drink offerings including Tango Ice Blast and Reese's and Hershey’s hot chocolate. As well as new ranges, the store has received a complete redesign internally and externally incorporating Morrisons operational planograms with its bright, modern branding.
In addition to the store in Student Central, there is also a separate kiosk on the other side of the campus in the glass-roofed atrium in the Richmond building offering a selection of food to go options such as croissants, pain au choc, pecan plaits and hot drinks.
The store in Student Central will be open Monday to Friday from 8am to 8pm, while the one in the Atrium will be open Monday to Friday, 8am to 5pm.
Nick Russell, Head of Independent Franchise and New Business at Morrisons, said: “We are delighted to be partnering with the University of Bradford and opening two Morrisons Dailys on site. We have a strong relationship with the University as many of our colleagues are current or former degree apprentices there so it's an exciting day to see everything open. The onsite team there has a wealth of retail expertise and we’ve combined that with our operational support to create two brand new stores for the staff and students.”
Vice-Chancellor Shirley Congdon, said: "The University of Bradford, is committed to collaborating with local businesses who share our values of innovation, sustainability and corporate responsibility and have a determination to strengthen our economy.
“We have a long-standing and impactful relationship with Morrisons through our Chartered Manager Degree Apprenticeship programme, which the School of Management which has been running since 2017 and enables Morrisons' employees to earn a business qualification as part of their early career training.
“Opening two Morrisons Daily stores on campus will enable us to work together to enhance our offer to our staff and students.”
Allison (*corr) Thickett, Hospitality and Retail Manager at the University of Bradford, said: “Our partnership with Morrisons will enable us to offer a greater range of quality, reasonably priced groceries, including a value range, which is particularly important during this time of rising living costs."
Morrisons was proud to be crowned the Convenience Retailer of the Year at the 2023 Retail Industry awards for its Morrisons Daily stores. The number of independent retailers opening up ‘Morrisons Daily’ stores continues to grow thanks to the strength of the Morrisons brand as well as retailer focussed benefits such as no delivery fees or charges.
Any independent retailers who would like to become a Morrisons franchise or wish to hear more about Morrisons Wholesale should contact convenience@morrisonsplc.co.uk.