- Cost-saving initiatives across products and services remain the priority to help customers’ money go further -
- Initiatives like Kids Eat Free, Seniors Deal in cafés and continued commitment to keeping prices low help those feeling the crunch of Christmas and the budget -
Ahead of the Government’s Budget announcement, Morrisons has reaffirmed its commitment to reducing prices on the products that matter most to customers and providing services and offers that are specifically designed to help the vulnerable and those most in need.
This time of year is when customers are feeling the pinch the hardest, and Morrisons has a variety of cost saving initiatives to help budgets go further. These include:
- Price cuts on over 800 everyday essentials since September – helping customers fill their baskets with great quality food and kitchen cupboard staples at affordable prices.
- Support for seniors – customers over 60 can enjoy a cooked breakfast and refillable hot drink for just £6 in the comfort of a Morrisons Café.
- Almost 1 million free children’s meals – served through the longstanding and popular Kids Eat Free initiative in 2025 alone. Parents and carers can claim a free kids' meal with every adult main meal costing £5 or more seven days a week in all Morrisons Cafés.
- School holiday breakfast clubs – to support parents and carers through school holiday periods, Morrisons regularly partners with Kellogg’s to launch ‘breakfast clubs’, providing free bowls of cereal across its 343 Cafés nationwide.
35,000 local charities have also been supported with fundraising opportunities at stores across the UK. In 2025 alone, £2 million has been donated through grants from the Morrisons Foundation and millions of meals donated to local food banks.
Rami Baitiéh, Chief Executive Officer of Morrisons, said: "Right now, we know that our customers are facing challenging times and are having to think carefully about how and where they spend their money, both on groceries and on socialising or eating out.
“Today, we’re reaffirming our commitment to helping make our customers' money go further - by cutting prices on the products that matter most to them, and by offering practical help to our customers and the communities surrounding our stores. Meaningful initiatives such as free children's meals, school holiday breakfast clubs and special offers for senior customers in our cafés. And at the same time we’re looking ahead and working closely with our supplier partners to offer our customers further price reductions. It’s all part of our enduring effort to deliver good value fresh food for all."