Full of beanz: Morrisons teams up with Heinz to give free meals in all it's cafés
Published:01 July 2024


– Customers can grab a free jacket potato topped with Heinz Cheesy Beanz in any Morrisons café when they ‘Ask for Henry’ –

– Offer is available from July 1st – July 14th while stocks last

Morrisons is partnering with Heinz to bring back the ‘Ask For Henry’ initiative.  From Monday 1st July anyone who “Asks for Henry'' will get a free jacket potato topped with Heinz Cheesy Beanz - no questions asked.  

The offer is available in all Morrisons cafés until July 14th* and aims to provide some financial relief to customers - many of whom will be preparing for a stretch of time without the support of school meal programmes.

This Ask for Henry initiative follows on from previous campaigns in 2022 and 2023 which saw Morrisons and Heinz feed tens of thousands of customers. Jacket potatoes will now be topped with to offer customers a delicious meal.

Customers can request the meal at any time throughout the two-week period and Morrisons Café colleagues have been trained on the code word - ‘Henry’ and will understand phrases like “Is Henry here?”, “Henry,” “Can I have a Henry?”, “Can I ask for Henry?” or similar expressions.

Morrisons will continue to offer its Kids Eat Free initiative in addition to the ‘Ask for Henry’ activity, meaning families can access a free kids meal when purchasing any adult main meal costing over £5. The offer is available every day, seven days a week for any child aged under 16 in Morrisons Cafés nationwide.

Chris Strong, Morrisons Café Senior Buying Manager, said: “Customers continue to tell us how grateful they were for our previous ‘Ask for Henry’ initiatives and so we’re really pleased to be bringing it back.  We know that the busy summer months can add to customers’ financial pressures, especially with extra mouths to feed, so we’re pleased to be partnering with Heinz and offering this delicious meal. ”

Alessandra de Dreuille, Heinz Director of Meals and Insights, said: “We have had an overwhelmingly positive response from our previous ‘Ask for Henry’ initiatives with Morrisons, and so we’re thrilled to be able to bring it back for a third year, and this time with our new Cheesy Beanz for all to enjoy. This offer is open to absolutely everyone – and so we’d encourage anyone who feels they need a warming meal to head to their local Morrisons café."

“Here at Heinz, we’re passionate about helping solve food poverty in the UK, and whilst we know this offer won’t fix the issue, we’re pleased to be able to help as many people as we can over this two-week summer period.”

The free jacket potato with Heinz Cathedral City Cheesy Baked Beanz is available in all Morrisons cafés nationwide whilst stocks last. To find your local café, visit: https://my.morrisons.com/storefinder/.

*while stock lasts.