Morrisons is proud to announce they are the first supermarket in Yorkshire to offer Jersey Royals for sale this year. This distinctive potato marks the beginning of the British new-potato season and highlights just how easy it is to enjoy fresh seasonal vegetables in your daily meals.
Planting began earlier this year so the shelves are already stocked. Jersey Royals will be available in selected stores across the county for a limited period and Morrisons aims to deliver the potatoes from field to store within just 48 hours, ensuring customers get the freshest produce possible.
Nigel McCormick, Senior Potato Buyer for Morrisons comments: “Our shoppers love Jersey Royals and they are known to be the best spuds out there. We encourage everyone to try at least one tasty recipe using Jersey Royals and I’m sure they will be hooked!”
Jersey Royals evolved from an experiment: around 1880 Jersey farmer Hugh de la Haye planted two crops of potatoes and one produced kidney-shaped varieties, initially known as Jersey Royal flukes. This ‘hybrid’ new potato now accounts for two-thirds of the island’s agricultural output. A great source of fibre and vitamin C, their fluffy skin and lovely golden colour make them perfect for spring salads.
Jersey Royals will be on sale in selected Morrisons stores from Thursday 26th March.
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Photo Call
Our Grocery Managers in each store are available for photography opportunities to illustrate the arrival of the Jersey Royals in each local town and county.
To set up a time and date suitbale for your photographers please call Jessica Wilkinson on 0845 611 5366
Notes to Editors:
Stores stocking Jersey Royals:
Mansfield
Catcliffe
Haywood
Dewsbury Road
Guiseley
Rotherham
Heckmondwike
Rochdale
Lincoln
Starbeck
Netherfield
Ecclesfield
Tamworth
Derby
Huddersfield
Barnsley
Hull
Wetherby
Brampton
Retford
Bulwell
Doncaster
Meadowhead
Belper
Rothwell