Published:15 February 2010

Morrisons have reason to celebrate this week as they were awarded the Riedel Trophy for the WSET Educator of the Year in a ceremony in London, the first UK company to be given this prestigious accolade.

The award celebrates those companies or individuals who have made a significant contribution to WSET (Wine & Spirit Education Trust) courses and qualifications. As WSET courses form part of the Morrisons Academy judges praised Morrisons for “…the approach of the Morrisons team to WSET programs, which form part of the Morrisons Wine Adviser course. It was clear that Morrisons view well-educated staff as an integral part of delivering top quality customer service, which is second to none."

Ian Harris, Chief Executive of WSET comments, “Morrisons is a deserved winner of the Riedel trophy for the WSET Educator of the Year, as they made very comprehensive submission to the judges. After two years of this trophy being won by international providers of WSET programs, it is very refreshing - in a time when the UK is still feeling the effects of recession - that a major UK supermarket is continuing to invest in staff education.”

Tim Phillips, BWS Store Specialist adds, “Over the last 10 years the commitment from our Training Team delivering and developing this course has enabled us to keep up with the growth of our Company and maintain training as usual. We train over 100 managers and staff per year to be qualified Wine Advisers, now part of the Morrisons Academy. To be recognised for this commitment is fantastic and a testament to our hard working staff.”

The Morrisons Academy aims to build pride and commitment and to establish Morrisons as the UK leader in craft food skills, helping us to achieve our vision of being ‘The Food Specialist for Everyone’. 80,000 Shop Floor & Service colleagues will complete the qualification during 2010-2011 and 20,000 Market Street colleagues will complete the qualification during 2010.