Published:28 October 2009

With dark nights drawing in and finances still stretched, one retailer has decided that we all deserve a little affordable luxury and added a range of high quality chocolate to its The Best range.

Even better for chocaholics everywhere is the news that the whole range is to be included in Morrison’s forthcoming ‘25% off The Best’ promotion fortnight that runs from 26th October to 8th November 2009.

Over the two weeks, shoppers at Morrisons will receive 25% off the price of each and every food item* in the retailer’s premium own label The Best range, and, with only exceptional products qualifying for inclusion in it, the new chocolate is a dead cert to delight chocolate lovers with its price as well as its complex, rich flavours.

As well as the chocolate, there will be literally hundreds of The Best range products on offer including : fresh produce such as sliced runner beans and tenderstem broccoli, Sicilian blood orange & pink grapefruit high juice squash, fresh pastas and frozen desserts.

John Cannan, Product Development Manager at Morrisons said: “The combination of winter’s short days, colder weather and less money to spend on going out means people are looking for mini pleasures to have at home which don’t break the bank. The delightfully simple delicacy of chocolate is replacing more expensive treats, to yourself, friends and relatives, such as clothes shopping or eating out.”

Morrisons Best Chocolate is produced in Italy and features the following sumptuous selection:

The Best Dark Chocolate: deliciously dark Chocolate made with 72% cocoa solids for a lingering & intense rich flavour


The Best Milk Chocolate: a smooth creamy milk chocolate made with 32% cocoa solids which melts in the mouth


The Best White Chocolate: This white chocolate is made with a blend of the best cocoa beans and Madagascan vanilla for a delicately rich creamy taste


The Best Milk Chocolate with Hazelnuts: roasted hazelnuts combine perfectly with the best cocoa beans to ensure a creamy milk chocolate with a delicious nutty flavour


The Best Dark Chocolate with Orange: real Italian orange peel with delicious fine dark chocolate giving a burst of zingy orange flavour to compliment the rich intense cocoa notes