Morrisons launches Aldi and Lidl price match on hundreds of products

- Helpful signage will reassure customers that Morrisons prices are already the same price or cheaper than Aldi and Lidl - 
- Hundreds of our best selling products will be Price Matched in store - including weekly essentials such as bananas, bread, and pasta -
- Continued commitment to British Farming with price matches on 100% British milk, beef mince, chicken and carrots - 

Morrisons is reassuring its customers that hundreds of weekly essentials are the same price or lower than those offered by Aldi and Lidl with the launch of its new Price Match.

From Monday 19th February, helpful signage in Morrisons stores and online will show customers the best selling weekly essentials that are Price Matched to either Aldi or Lidl depending on whichever is cheaper. 

Over 200 items feature in the Price Match with cupboard staples including corn flakes, canned tomatoes, baby wipes, rice and bread as well as household cleaning products such as anti-bac spray, bleach and toilet rolls. Morrisons is also continuing its commitment to British Farming with 100% British beef mince, chicken fillets, semi-skimmed milk and carrots all included in the Price Match.

As part of its new Price Match commitment Morrisons will check prices twice a week, and if necessary adjust them, as is standard for other supermarket Price Match schemes.

Rachel Eyre, Morrisons Chief Customer & Marketing Officer, said: “We want to reassure our customers that we have hundreds of products that are the same price or cheaper - with the quality they’ve come to expect from us - than those available at Aldi and Lidl which is why we have launched our new Price Match. We hope this new campaign will bring our quality and value into even sharper focus for our customers.”

Morrisons kicked off the new year by cutting the price of over 200 popular products ranging from breakfast options to fresh produce and our More Card loyalty programme continues to offer More Card Exclusive prices as well as points on selected products in store, online and on fuel.  Once a customer has received 5,000 points they get a Morrisons Fiver to redeem in store or online.  

Morrisons Price Matched products can be found in Morrisons Supermarket stores, online and Click & Collect but products won’t be matched in Morrisons Daily, Morrisons at Amazon, Deliveroo or any other third party channels. The total number of Aldi & Lidl Price Matched products may vary per store and online and are subject to availability. 

* Prices correct as of 15th February 2024