- Prices slashed by almost 20 percent on over 60 breakfast items and cupboard essentials as well as fresh produce -
- In the last 6 months Morrisons has invested £148 million into cutting prices -
- Latest price cuts follow reductions to 1,000 items in January -
Morrisons is today launching a new wave of price cuts across 64 own brand products to continue its commitment in helping its customers' money go further.
Morrisons has invested £25 million to reduce prices by an average of 19 per cent on products such as: fresh produce like salad vegetables, carrots and potatoes and cupboard essentials including coffee and rice. To date, in the last 6 months Morrisons has invested £148 million to cut the prices of popular, essential and entry level products.
Promotional offers will also help customers get more for their money, with deals such as 2 for £2 on selected crisps, 3 for £2 on soft drinks and 2 for £1.80 on cereals.
The investment from Morrisons is its latest move in reducing prices and follows price reductions to 1,000 products last month as well as 5p off fuel offers in both January and February, plus the introduction of My Morrisons Exclusives for My Morrisons members.
David Potts, Chief Executive, said: “We are just seven weeks into 2023 and already this is our fifth significant price activity of the year. These latest price cuts follow hard on the heels of two notable in store price cuts involving well over 1,000 products, and two strong fuel promotions, demonstrating our determination and commitment to make a positive difference to our customers’ pockets.”
|MORRISONS PRICE CUTS: PRODUCT EXAMPLES||WAS||NOW|
|MORRISONS PILAU MICRO RICE 250G||£0.49||£0.38|
|MORRISONS FULL ROAST COFFEE GRANULES 200G||£3.99||£2.25|
|MORRISONS EVAPORATED MILK FULL CREAM 410G||£0.85||£0.59|
|MORRISONS TOMATO PUREE 200G||£0.79||£0.59|
|MORRISONS TOILET TISSUE WHITE 4 PACK||£2.55||£1.99|
|MORRISONS VANILLA ICE CREAM 2L||£1.99||£1.79|
|MORRISONS LOOSE LEEKS||£2.79||£2.49|
|MORRISONS BAKING POTATOES 2.5KG||£1.99||£1.59|
|MORRISONS LITTLE GEM LETTUCE||£0.99||£0.85|
|MORRISONS LOOSE SAVOY CABBAGE||£0.79||£0.65|
|MORRISONS CARROTS 500G||£0.35||£0.30|
|MORRISONS LEMONADE 2L||£0.69||£0.60|
These offers are available in all of Morrisons 498 supermarkets and the majority of products can be found online.