Morrisons is pleased to announce the appointment of Claire Farrant as Group Marketing Director, effective from 3rd June 2025.
Claire joins Morrisons from bp where she has been CMO/VP Mobility and Convenience Europe for almost two years. Prior to bp, Claire spent 18 years in senior roles in the UK grocery sector - over eight years as Marketing Director of Lidl UK and almost a decade in a number of high profile roles at Tesco.
At Morrisons, Claire will work very closely with Matt McLellan who joins from Asda at the beginning of June in the newly created role of Group Data and Media Director, as previously announced.
Claire replaces Rachel Eyre who has decided to leave Morrisons.
Rami Baitiéh, Morrisons CEO, said: “Claire has an outstanding record in UK grocery and her deep experience, clear customer focus and proven strategic marketing skills will make her a valuable new addition to our senior team. I look forward to welcoming Claire to Morrisons in early June.
“I would also like to thank Rachel for her contribution to Morrisons over several years and wish her the very best for the future.”