Morrisons is today announcing changes to its ‘Milk for Farmers’ range. The changes will mean that customers who choose to pay extra for Milk For Farmers are buying milk that is produced to higher welfare standards and their extra 10p per litre will only support British farmers.
Morrisons and its supplier Arla can announce the following changes:
  1. Morrisons Milk For Farmers will now come from a dedicated pool of around 50 British farmers
  2. The segregated group of farms that provide ‘Milk for Farmers’ will produce to a higher welfare standard as well as guaranteeing that their cows are grazed for 120 days-a-year
  3. All farmers in the group, including those producing Milk For Farmers, will also have to sign up to a number of additional higher welfare requirements
  4. The extra 10p per litre paid by customers will be shared among all the farmers (around 300) in the Dedicated Morrisons Dairy Group