Deliveroo launches ‘Hop’, a new rapid grocery service from delivery-only stores with Morrisons food
Published:30 September 2021

 - Deliveroo today launches its first delivery-only grocery store - 
- ‘Deliveroo Hop’ launches in Central London in partnership with Morrisons - 
- New service, available through the Deliveroo app, will offer grocery delivery in as little as 10 minutes -
- The rapid delivery service will complement Deliveroo’s existing grocery offer - which already delivers from nearly 4,600  grocery stores across the UK -
- Surplus food will be donated to The Felix Project and delivered to local charities -

Deliveroo today launches a new rapid grocery delivery service. ‘Deliveroo Hop’ will operate from delivery-only grocery stores offering consumers grocery in as little as 10 minutes. The service will benefit from a deep integration between Deliveroo’s newly-developed grocery management technology, the company’s world-renowned logistics algorithms, its network of over 50,000 delivery riders across the UK and Morrisons food.

Rapid grocery delivery will sit alongside Deliveroo’s existing and fast-growing on-demand grocery service, which already delivers from over 4,600 partner grocery stores across the UK.

The service builds upon Deliveroo’s expertise of running Editions, its existing network of over 250 delivery-only restaurant kitchens globally. 

Deliveroo Hop is part of Deliveroo’s commitment to expanding on-demand grocery. Deliveroo’s delivery-only grocery stores will offer an even better consumer experience in areas such as:

  • Greater Stock Accuracy. Deliveroo’s grocery management technology will enable real-time inventory control providing reliable item availability to consumers and eliminating the need for item substitution.  
  • Increased Speed. Leading warehouse management technology, combined with Deliveroo’s world-renowned logistics algorithms and existing network of over 50,000 riders, enables delivery in as little as 10 minutes.
  • Wider Product Range. Deliveroo’s partner-led model enables a range of up to 2,000 items, including partner-branded and own-label products, such as Morrisons 'The Best' range which includes award-winning wines, ready meals and snacks as well as meat and fish from its Market Street range.

The first Deliveroo Hop store launches today in central London with Morrisons. The company will offer some consumers a £10 discount for their first order as well as rewards for its most loyal customers throughout the launch period. 

To show its support to the local community, Deliveroo also plans to donate surplus food to The Felix Project as part of its Full Life campaign. The campaign launched earlier this year with a pledge to deliver one million meals to families in need as part of Deliveroo’s commitment to support local communities across the country. 

Will Shu, CEO and Founder, Deliveroo said: “Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners. We are pleased to launch the service with Morrisons, one of our largest partners.” 

David Potts, Chief Executive, Morrisons said: "Morrisons has enjoyed a strong and growing partnership with Deliveroo since March 2020 which now covers more than 320 stores. The rapid delivery grocery sector is developing quickly and is highly valued by customers. The launch of Deliveroo Hop represents another key moment, enabling customers to choose from a wide selection of groceries from Morrisons and have them delivered by Deliveroo in as little as ten minutes."