Published:06 February 2009

Eating in… it’s the new eating out!

Restaurant style meals are now being re-created in homes across the UK, with the launch of a new range of meals from Morrisons.

The Fresh Ideas range encompasses quality ingredients for a fraction of restaurant prices. Each meal has been specially developed for its high quality, focusing on the provenance of each ingredient, enabling customers to see exactly what they are buying. 

Fresh Ideas gives customers all the raw ingredients needed to create their meal with simple cooking instructions. Fresh Ideas meals can be cooked from as little as half an hour, making the range a perfect choice for mid week dining.

The Fresh Ideas range has been divided to suit your dining requirements. You can try old favourites such as Beef Steak Burgers, Bacon Chops with Pineapple, and Cod with Parsley Sauce, which are a quick, easy and tasty meal you need after a long hard day at work.

Alternatively, when the weekend arrives why not try something a bit more special. Here are some examples:

British Wood Vale Chicken Roulade, £3.99
British Wood Vale Chicken Roulade with Pork, Caramelised Shallot and Sage stuffing, wrapped in Wiltshire Bacon


Welsh Lamb with Mustard and Cheddar Cheese Crust, £5.99
Welsh Lamb Chump with a Tewkesbury Mustard and Mature Cheddar Cheese Crust.

Scottish Freedom Foods Salmon Wellington, £3.99
Scottish Freedom Foods Salmon Wellington wrapped in butter enriched pastry with cheese and chive sauce.

Holly Chaplin, Fresh Ideas Buyer for Morrisons, comments: “Our customers care about the source of the products they buy as much as the taste.

“This is why it was important for us to create this range, offering high quality food without compromising on the quality fresh produce people have come to expect at Morrisons.”

Fresh Ideas prices start at £3.29 each. Please check your local store for further details.

Fresh Ideas is exclusive to Morrisons and available in all stores nationwide from the 28th January 2009.


-ENDS-

For a full product list, images and samples please contact:
Jessica Wilkinson
Press Officer
Tel. 0845 611 5366
Email: jessica.wilkinson@morrisonsplc.co.uk