From market stall to superstore, read all about Morrisons history.
About Morrisons: freshness, service
We are proud to be the Yorkshire food retailer serving customers across the UK over more than 500 stores and an online home delivery service.
Our business is mainly food & grocery and, uniquely, we source & process most of the fresh food that we sell though our own manufacturing facilities. It gives us close control over provenance & quality as do the number of committed and trained professionals in our stores who prepare our food for our customers. We have more skilled colleagues preparing food in store than any other retailer.
Every week, 11 million customers pass through our doors and 117,000 colleagues across the business work hard each day to deliver great service to them. We cover more than 11 million households with our Morrisons.com service. With competitive, permanently low prices and our price matching facility, we are committed to helping our customers save money every day.
Take a look at over 100 years of supermarket history below.
Fit for the Future
February 2015 – David Potts appointed Chief Executive
David joins with more than 40 years' experience in grocery retailing.
October 2014 – ‘Match & More’ launches
Morrisons promises to price match Asda, Tesco and Sainsbury’s as well as Aldi and Lidl through an innovative points-based card initiative.
August 2014 – Morrisons extends opening hours
Morrisons introduces an extra 1,600 hours of trading a week to provide more flexible opening times for its customers.
July 2014 – Andrew Higginson appointed Deputy Chairman and Chairman Elect
Andrew Higginson joins the Board of Wm Morrisons Supermarkets as non-executive Deputy Chairman and Chairman Elect as Sir Ian Gibson retires in 2015.
May 2014 – “I’m Cheaper” announcement
Morrisons lowers 1,200 prices to become permanently cheaper.
March 2014 – £1bn investment in price and proposition
Morrisons announces a £1bn investment over three years to lower prices and make stores even easier to shop in.
January 2014 - Online food deliveries begin
Using technology developed by Ocado, Morrisons launches its much-anticipated online food delivery service and begins a national roll-out starting with homes across the Midlands.
July 2013 – Banana ripening factory acquired
Morrisons announces the acquisition of a banana-ripening factory in Boston, Lincolnshire, giving it full control over the ripening process, meaning greater consistency in the quality of its bananas.
June 2013 – “Employer of the Year” – again and again
Morrisons wins ‘Employer of the Year’ for the fourth time in a row at The Grocer’s Gold Awards ceremony.
May 2013 – Ground-breaking deal with Ocado
Morrisons agrees a ground-breaking deal with Ocado to offer a state-of-the-art food delivery service focused on affordable fresh food.
April 2013 – Trevor Strain appointed Group Finance Director
Trevor Strain is promoted to the Management Board to succeed Richard Pennycook. Trevor joined Morrisons in 2009 from Tesco.
April 2013 - Helping young people into work
Morrisons launches the ‘Our Club’ programme to help unemployed young people get back into work. The programme employs techniques used in sports coaching to help young people develop work skills.
March 2012 - iPad app
Featuring lifestyle and travel articles, as well as interactive recipe cards, Morrisons becomes the first supermarket to launch its magazine as an iPad app.
March 2012 – Seafood manufacturing in Grimsby
Morrisons announces the launch of its own seafood manufacturing business in Grimsby. The investment means Morrisons will grow its seafood offering and provide its customers with fresh fish at affordable prices.
February 2012 – Meat processing site in Winsford acquired
Morrisons announces the acquisition of Winsford, a meat processing site in Cheshire, further strengthening the site’s manufacturing capabilities.
December 2011 – ‘M Savers’ range launched
Proving that budget doesn’t have to mean lesser quality, Morrisons introduces low cost food brand ‘M Savers’ to stores nationwide.
June 2011 – Flower World acquired
Morrisons announces the acquisition of Flower World in Derby, as it aims to become the supermarket of choice for fresh flowers.
February 2010 – Dalton Philips appointed Chief Executive
Dalton Philips takes the helm as Morrisons new CEO. The Irishman joins after gaining global experience working in food retailing, including roles at Walmart and Loblaws in Canada.