We work to grow and develop British farming, fisheries and food production
As British farming’s biggest single customer, we rely on the hard work of local producers. Our partnerships help to strengthen the nation’s food security and reduce food miles.
Supporting British agriculture
Morrisons works as a team alongside the British farming industry. Buying directly from over 2,700 farmers and growers, we will always look to buy British produce first when it’s in season and available. Our fresh meat, milk, cheddar cheese and eggs are always 100% British. To provide extra income for farmers, we launched our For Farmers range in 2015, becoming the first supermarket to give part of the retail price directly back to farmers. This range includes milk, eggs, cream and cheese and has given over £20m back to farmers to date. We celebrate British farming through our sponsorship of Farm24, which helps customers and colleagues to learn more about agriculture.
We also use training and education to support farming. To encourage the next generation of farmers, we launched a £2m fund in 2019 that provides farm employers with the college fees for students aged 19+ in apprenticeship programmes at their local agricultural college. We support the Prince’s Farm Resilience Programme, which provides free training in business skills to family farms. In 2020, we launched further education for farmers with the British Egg Academy, which fills a gap for training in the laying hen (egg) sector.
Looking to the future, we have teamed up with leading agricultural college Harper Adams University to launch the world’s first School of Sustainable Food and Farming, which will prepare farmers for the future and help them to achieve “net zero” farming.
For more information, please click through to our farming website.
Championing British fisheries
With the broadest range of fresh British seafood of any supermarket, we champion our local fishing industry. This theme continues with seafood processing where our own operations, which include sites in Grimsby and Cornwall, supply 80 percent of the fish and shellfish that we sell. In Cornwall, we buy direct from the owners and skippers of over 70 partner boats.
Backing British food production
Local sourcing has many advantages. It cuts food miles, means food is fresher when it arrives in store, reduces food waste and supports local economies. As Britain’s biggest foodmaker, we’re helping our customers to get more of their food and drink from local sources. Our Growing British Brands programme helps new local “challenger” brands to grow by scaling up their business with us. And through our Nation’s Local Foodmakers programme, we find producers of well-loved local products that can be supplied directly to nearby stores. It’s a great way to support local communities and help small businesses to grow.
Morrisons makes fruit & veg, fish, bakery, meat and fresh food products at 18 sites in the UK. We’re the only supermarket to prepare and make over half of the fresh food sold in our stores.