Our stores are integrated into their community, and raise money for causes our customers care about.
Each of the communities we serve has its own diverse needs. Acting in their best interests helps us to become a trusted partner for the local community.
Every Morrisons store and site has a Community Champion, who is tasked with supporting their local community. Every year we invest the equivalent of £8m (around 750,000 hours) into our Community Champion network. Part of their work is to spend time listening to their community to understand the priorities and issues in the local area: this has enabled each store to develop a Community Plan to focus their efforts on the most important issues.
Tackling food poverty
During the Covid-19 pandemic, the nation’s food banks experienced a surge in demand and a drop in donations. To help them restock, our Community Champions have distributed over £12m worth of food donated by Morrisons during 2020-2021.
We also support communities by redistributing surplus food to where it’s needed most. Through our unsold food programme our stores are empowered to give surplus food to local causes, such as food banks, and in 2020 redistributed 3 million products. Our manufacturing sites also work with organisations such as Fareshare, Company Shop and The Bread and Butter Thing, and in 2020 distributed over 6 million meals.
Customers can get involved too, by dropping off food bank donations at Food Bank Hubs in our stores, buying one of our Pick Up Packs, or donating to the Trussell Trust when shopping online.
Morrisons Little Library
We launched this book donation and exchange station for children in May 2021. Now available in stores across the UK, it aims to promote reading and literacy in children, particularly those from disadvantaged backgrounds. The National Literacy Trust has reported that children who own books are six times more likely to read above the level expected for their age – but nearly 10% of disadvantaged children don’t own a single book.
‘Package for Sandy’
Morrisons is helping to fight back against social injustice by offering sanitary products to customers in need. When customers ask for a ‘package for Sandy’ or a ‘period product pack’ at any Morrisons customer service desk nationwide, they will be given a free, discreet envelope containing sanitary products, with no questions asked.
National charity partnerships
We’ve had a national partnership with charity Young Lives vs Cancer (previously CLIC Sargent), aiming to raise £18m by February 2022. The money we raise helps families with the financial costs of cancer and funds a team of Community Nurse Educators. Our partnership will also fund the purchase, renovation and running of a property in Manchester which will open as a ‘Home from Home’ for cancer patients in late 2021. Families from all over the country will stay at ‘Jack’s House’ whilst undergoing cancer treatment at the nearby Christie Hospital.
In late 2021, colleagues voted for Together For Short Lives to be our next national charity partner when our Young Lives vs Cancer partnership ends in February 2022. Together we’ll raise vital funds for Britain’s children’s hospices and support families caring for a seriously ill child.
Over the last three years, we’ve also raised over £5m for the Poppy Appeal, £3m for the Marie Curie Daffodil Appeal and almost £300,000 for Children in Need. We are the headline sponsor for the NHS Charities Together celebration of the NHS Big Tea, a national tea party in July 2021 to thank the NHS and raise money to support NHS staff. Through collections and fundraising events in store, as well as our “Every Pack Gives Back” initiative, we raised almost £250,000. We're also key partners of the Disaster Emergency Committee, responding to humanitarian crises across the world by raising vital funds in our stores.
Supporting local charities: the Morrisons Foundation
The Morrisons Foundation has to date donated over £30m to over 2,500 local charities. It awards grants of up to £25,000 to fully fund charity projects that improve people’s lives and match-funds the money that our colleagues raise for their chosen charities.