- Morrisons partners with TV presenter and wine expert to help Christmas shoppers serve the best bottles and pairings -
- Olly’s festive favourites will be available to shop online and in-store from 20th October -
Morrisons is launching a partnership with TV presenter and award-winning wine expert Olly Smith, with the aim of showcasing its quality food and drink range for Christmas.
Olly will recommend his favourite bottles for Christmas that pair perfectly with favourites from Morrisons festive food range.
Olly is one of the UK’s best loved figures in the world of food and drink. He has won multiple awards including International Wine & Spirits Communicator of the Year and Drinks Writer of the Year at the Great British Food Awards. His exceptional blend of passion, enthusiasm and expertise make him a trusted voice for wine lovers across the UK, and perfectly placed to support Morrisons in highlighting the quality of its drinks range, alongside festive food pairings.
Olly will help the nation’s festive hosts, by curating ‘Olly’s Wines of Christmas’, which will be available to shop both online and in-store from Monday 20th October. Customers will also be able to find more details on his wine and food pairing recommendations in-store, online and across Morrisons social media channels.
To celebrate the announcement, Morrisons will be selling Olly’s latest book Wine: Everything you need to know - cited as the perfect Christmas gift for any wine enthusiast.
John Morris, Trading Director of BWS at Morrisons, said: “We’re delighted to welcome Olly Smith to Morrisons as our newest ambassador, just in time for the festive season. Olly’s expertise, passion, and infectious enthusiasm for great wine make him the perfect partner to help our customers discover bottles they’ll love, from our broad range of high quality wines suited to all budgets.”
Olly Smith said: “I’m thrilled to be joining the Morrisons family this Christmas, and to share my passion for its exceptional wines for festive celebrations. This season is all about bringing people together, and nothing sets the scene quite like the perfect bottle alongside a Christmas feast. From sparkling celebrations to cosy evenings in, I can’t wait to help Morrisons customers discover new favourites that’ll ensure every glass is one to remember.”