Morrisons recognises the positive contribution we can make to the wellbeing of our 12 million weekly customers and are helping them to achieve a healthy balanced diet.
We are taking a range of measures to help our customers make healthier choices, including product reformulation, clear nutritional information, healthier ranges, and strong promotions on fruit and vegetables each and every week.
To help customers make quick and informed decisions about the food they buy we are rolling out colour coded nutrition labels to our own brand pre-packed food and drink. In addition, we display calorie information on our customer café menus.
We are continuing to deliver on the commitments we have made to our customers on healthy eating and our ‘Counted’ range, which provides a calorie controlled alternative to our customers’ favourite meals, launched in January 2019.