Morrisons will today launch one of its biggest price crunches with an average of 18 per cent being cut from the price of 1,045 every day products – including hundreds of core grocery and dairy items.
The British supermarket will cut the price of family essentials such as British meat (beef, pork and poultry), seasonal fruit and vegetables and toiletries by as much as 56 per cent – as part of its on-going commitment to offer good quality, great value fresh food for its eleven million customers.
Morrisons is British farming’s biggest supermarket customer and the second largest producer of British fresh food in the world. This helps the supermarket to offer good quality, great value on local, seasonal produce whatever the economic weather.
EXAMPLE PRICE CRUNCH PER STORE DEPARTMENT
- Bakery, cakes and desserts – average 18 per cent
- Beers, wines, spirits and tobacco – average 16 per cent
- Essential grocery – average 17 per cent
- Dairy and provisions – average 18 per cent
- Frozen food – average 16 per cent
- Health, beauty and baby – average 27 per cent
- Household and pet food – average 22 per cent
- Meat, poultry and oven fresh – average 12 per cent
- Fruit, vegetables and salad – average 17 per cent
- Seafood – average 16 per cent
Andy Atkinson, Morrisons Customer and Marketing Director, said: "We are constantly listening to our customers and know they are concerned about whether food prices will go up following the Brexit vote, especially on imports. Morrisons is unique as a food-maker and shopkeeper, and unlike the rest of the industry manufactures food, both in our own food processing plants and our 500 stores. We are British farming’s biggest supermarket customer, which means we can better control our prices, and this latest round of crunches demonstrates our commitment to offering the best possible value to our customers this summer."