An exclusive range of meal ideas is launching in selected Morrisons stores across the country this week to help encourage home cooking.
Shoppers in eleven towns across the UK will be the first to trial the Choose & Cook concept from the 29th July. Providing fresh, inspiring meal solutions for all the family, Choose & Cook offers a range of familiar cuisines including Chinese, Indian, Italian and classic British.
Choose & Cook will feature on four vertical shelves, offering all the components of a meal that you can cook fresh yourself. Each meal combination consists of a meat or fish dish, a selection of side dishes and a sauce. Each comes with full cooking instructions for every stage of the cooking process.
For just £8, the meals feed four people, giving great value to shoppers looking to make the step towards scratch cooking. Holly Chaplin, Choose & Cook buyer for Morrisons comments, “We are committed to bringing our customers the very best fresh food and encourage all levels of cooking in the home.
“Choose & Cook is ideal for those who want to create their own favourite dish but want a helping hand with ingredients and friendly know-how. Shoppers can mix and match to suit their tastes and at such great value it’s easy to feed all the family for just £8.”
Morrisons welcomes shoppers to try the meals and give their feedback using a simple form at customer services in store. Every completed form will be placed in a prize draw to win £50 worth of Morrisons vouchers.
Selected stores that stock Choose and Cook from 29th July:
042 Heckmondwike
100 Northampton
101 Halfway
106 Banbury
112 Brampton
113 Erith
116 Wellingborough
126 Letchworth
246 Coventry
419 Rothwell
059 Milton Keynes