© Copyright Wm Morrison Supermarkets plc 2017. All rights reserved.

Responsible Sourcing

Responsible Sourcing

We know that our customers want their fish to be responsibly sourced.

Fishing and farming will always have some impact on the environment, but we aim to source fish which is caught or farmed using methods which are the least detrimental to the marine environment, provide equitable working conditions and stable incomes to those employed within them.

Each species that we stock has to meet a set of conditions before it goes into our stores

Criteria such as stock levels, fisheries management and where and how the fish is caught

Morrisons Fish and Seafood Sourcing Policy provide the detail to our suppliers of our wild capture and aquaculture sourcing requirements.

Each species that we stock has to meet a set of conditions before it goes into our stores. Important sustainability criteria, such as stock levels, fisheries management and where and how the fish is caught are properly considered as part of our rigorous “decision tree” process.

Morrisons are signatories to the Sustainable Fisheries Partnership’s Ocean Disclosure Project

Included within our policy are commitments to the schemes, initiatives or programmes which inform and support our work to allow us to source from responsible supply chains.

Where issues are identified in either existing or new supply chains we work hard with our suppliers to understand the challenges being faced and agree action plans to address them, even if they might take many years to deliver.

More details of the challenges that we have identified and what we are doing to address them can be found in our Ocean Disclosure Project.

Visit the SFP website

Making seafood sourcing simple

We understand that some of the fisheries management concepts aren't easy to explain. Rather than providing you with lots of words The Pew Charitable Trusts has developed a Visual Glossary of Ocean Terminology which we hope will give you a better understanding and can be found here.

Visit the Pew website