70 Species of seafood
We currently offer nearly 70 species of fish & seafood
because we know customers are interested in trying different
Over 1,000 fishmongers
With over 1,000 fully trained in-store
fishmongers, advice on cooking and preparation is always
We aim to source fish which is caught or farmed using
methods which are the least detrimental to the
Our approach to seafood sourcing encompasses the
global scale of the industry and we aim to provide some insight into
how Morrisons participates collaboratively to understand, formulate and
implement the necessary changes to deliver this.
Click on the topics below for further details.
We decided not to use third party logos on our branded products
to tell you about our seafood sources as they don’t always included
the elements that we believe are important and due to the number
available are often confusing.
Instead of third party logos we put our responsibly sourced and
responsibly farmed logos onto our fresh seafood products.
The criteria we use to decide whether these logos can be used on
our products is based on the codes of conduct developed by the
Sustainable Seafood Coalition.
Sustainable Seafood Coalition is a group of like-minded
businesses that are united in a vision of sustainable seafood
As a member we have adopted the voluntary codes of conduct
for the environmental labelling and sourcing of seafood