High animal welfare is paramount to all we do, from working with farmers to the point of slaughter. Being closer to source than any other supermarket and owning our own abattoirs means we are uniquely placed to meet our customers’ expectation of good animal welfare.
Through our strong commitment to British sourcing we are supporting the high standards of animal welfare that lie at the heart of British farming. Customers show a preference for British food and good welfare if the price is right, so our goal is to raise standards at no extra cost to shoppers.
We are committed to making ongoing improvements in animal welfare. Our chicken is produced to higher welfare standards while remaining competitively priced and we were the first supermarket to insist on CCTV in abattoirs.
Our determination to improve standards of animal welfare extends to all products. We are opposed to animal testing and do not conduct or fund such tests on our own brand cosmetic, toiletry, or household products, or the ingredients in them.
