Published:04 September 2016
Sandwich fillers also slashed as children go back to school
This week, Morrisons will cut the price of essential meat and poultry products by 12 per cent, to help families bring meat back to the dinner table this autumn.
- Price cuts on ham and other cooked meats will also help families whose children will be returning to school with packed lunches this week.
- The reductions in meat prices come as new research shows that families are eating more roasts mid-week. i The cuts are aimed at helping them eat meat more affordably.
- The prices of nearly 130 top selling cooked meat, fresh meat and poultry products are being reduced along with more than 30 fruit & veg lines.
- Andy Atkinson, Morrisons Customer and Marketing Director, said: “Meat is one of the priciest items in families’ shopping baskets and as kids go back to school the cost of packed lunches is an added cost. “We’re a British company, making our own ham and buying our own cattle here in Britain. By doing this efficiently ourselves we can pass much-needed savings on to customers.”
- Example price cuts per product
-
- The cuts form part of Morrisons latest ‘Price Crunch’, a rolling programme of lower prices, typically lasting a minimum of three months. To date this year, the grocer has reduced the prices of over 4,435 products.