MFEST: A Unique Family Festival for Summer 2012

Morrisons announces lead sponsorship of a brand new celebration of food and entertainment.

 

Today Morrisons announces its headline sponsorship of a groundbreaking addition to the summer festival calendar.  On 7th and 8th of July in the grounds of Harewood House, MFEST will be a delicious mix of fantastic music, comedy, children’s entertainment and sport – all served up with an incredible fresh food experience..

Classic acts such as Texas, The Human League, Bob Geldof, Paul Heaton, The Levellers, Beverley Knight, Heaven 17, Inspiral Carpets, Secret Affair, Glen Matlock, Soul II Soul and The Farm will share the stage with chart favourites Cher Lloyd, Matt Cardle and Scouting for Girls during the two day extravaganza.  Add to this some new British breakthrough artists like The Low Suns, Clement Marfo and The Frontline, Missing Andy, Steve Appleton plus sports personalities and comedy acts, MFEST is set to be the headline event of the summer for families.  The event is set to help Morrisons charity, Raise a Smile, reach a target of £500,000 for Save the Children.

With a capacity of 15,000 on each day, MFEST gates will open at 11.00am, with the first act taking to the stage at 1.00pm.  The overall line up includes current chart acts, breakthrough artists and heritage bands, comedy acts, sporting legends and children’s entertainers to give the festival a wide appeal for difficult to please youngsters and mums and dads alike.

Acts already confirmed include:

Texas

The Human League

Bob Geldof

Matt Cardle

Beverley Knight

From the Jam

The Low Suns

The Blockheads

Cher Lloyd

Clement Marfo and the Frontline

Paul Heaton performing on the 8th

Glen Matlock

Secret Affair

Missing Andy

The Levellers

Inspiral Carpets

Paul Heaton

Heaven 17

The Farm

Scouting For Girls

Soul 11 Soul 

More than the crowd’s ears will be filled at this jam-packed event though:  food will be at the heart of MFEST with overflowing food and drink stalls. Revellers will be treated to live demonstrations from incredible UK chefs, such as Aldo Zilli, Nigel Haworth, Atul Kochhar, Pierre Koffmann and Bryn Williams and kids and adults can get involved themselves making tasty treats from scratch and gobbling their scrumptious creations in between special play and entertainment zones all catered specifically to each age group.   Young gardeners can get digging too, with Diarmuid Gavin holding green fingered events at the Morrison Let’s Grow Patch.

Tickets for the event will be available from www.themfest.com, ticketline.co.uk, or by calling 0844 888 9991. Tickets will go on sale at 10am on Friday the 9th of March.   

Adult tickets will cost £49.50; 11-16 year olds will pay £25.00 and ten and under get in for free (one child under 10 free per paying adult).  £5.00 from every ticket sale will go to Morrisons Raise a Smile charity for Save the Children. 

Richard Hodgson, Morrisons Group Commercial Director, said:

“MFEST will be a unique addition to the festival market with not only a glittering array of entertainment for all ages, but a brand new, reinterpretation of festival food:  from fantastic gourmet meals, to on-the-go treats, to live demos and interactive stalls for everyone to get involved and get creative.  We are incredibly excited to be the lead sponsor with such an incredible line up planned and thrilled that our food will be keeping the crowds going at the inaugural MFEST experience.”

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