Strengthening our brandHaving a strong brand can be a real point of difference;
we have set out to give customers an own brand range
worth switching supermarkets for. We have made
great progress in 2011/12, including the launch of
our acclaimed M Kitchen range.
Moving further ahead We aim to be the number one destination for fresh
food in the UK at outstanding value for money.
Optimising spaceWe aim to get the best use out of every square
foot in our store. We have been testing how we free
up ambient space to give more space to fresh food
and allow us to introduce new categories such as
Enhancing our We are enhancing our service culture and ensuring
that our customers always get a warm and friendly
experience in our stores.
Completing National We aim to enable more customers across the country
to be able to shop at Morrisons and have set out
ambitious plans to increase our space.
Revamping our systemsWe are upgrading our core IT systems through our
Evolve initiative, a major six year programme of work.
This will unlock efficiency savings and give us the solid
platform we need to grow our existing business and
seize new opportunities.
Tackling indirect procurementIndirect procurement is an area where we have
been working hard to strip out unnecessary cost.
Increasing network efficiencyThe opening of our new regional distribution centre
at Willow Green, Bridgwater, completes our network
Driving in-store productivityWe are continually working to improve our in-store
processes to drive productivity whilst improving
Exploring convenienceThe convenience sector is a significant opportunity for
Morrisons, accounting for over £30bn sales and growing
at twice the rate of the rest of the UK retail market.
We entered this market in 2011/12 with our first
M local stores.
Vertical integrationFood production is a key differentiator and central to
our ability to provide fresh food at affordable prices.
We have increased our capabilities further in the year.
Moving onlineThe way customers shop is changing – they are
becoming more and more accustomed to buying
online. We have an exciting online agenda, building
on the acquisition of Kiddicare and our stake in